The Tour of California reported huge audiences both on television and along the course during its third annual race held last February. Part of that had to do with seven-time Tour de France champ Lance Armstrong riding with the big guns from Astana as well as a large contingent of the best riders in the world.
Levi Leipheimer won the race for the third year in a row and Floyd Landis made his return to sanctioned racing after his two-year ban. So needless to say, there was a lot to entice Californians to go out to watch as well as the rest of us to tune in.
Meanwhile, with Armstrong as the catalyst, cycling events in Europe (and the U.S.) have received heightened media exposure. That was especially the case when Armstrong wrecked and busted up his clavicle in a race in Spain. The pictures of the surgically repaired bone – complete with the screws holding it in place – were a hit on the Internets.
But the thing with cycling is that it ain't cheap. It costs a lot of money to get the equipment, and we aren't even talking about the bikes. Those helmets and riding kits can turn a great sport into a very expensive hobby.
Now imagine how much it costs to fund a team and put on races… that ain't cheap either. And despite a renewed interest in the sport and the fact that audiences are rolling in at greater numbers, things don't look so good for the domestic races.
That's especially the case here in Philadelphia, too. In fact, it seems very likely that an annual party along the Art Museum and Manayunk could be in jeopardy this June.
So much for Landis making his pro comeback to his home state?
According to reports, the annual TD Bank Philadelphia Cycling Championship, is on the verge of being cancelled for financial reasons. A story in The Inquirer reported that race organizers need to raise $500,000 by Monday or they will cancel the 2009 version of the race.
That could mean no party at the Manayunk Wall this June.
Actually, that's money used simply to put on the race. It does not include travel to Philadelphia, accommodations, prize fees, etc. Just like in baseball, football and every other team sport, cycling teams roll deep. In addition to the riders and the coaches, there are mechanics, drivers, doctors and a whole team infrastructure that will need to eat and sleep with the rest of the team.
Again, it ain't cheap.
As a result, the Pro Cycling Tour in the U.S. has canceled races in Allentown and Reading, which in past years served as the appetizer for the main course in Philly, which was (and is) the premier single-day race in the country and serves as the national championship.
In past years Lancaster also hosted a tour event, but passed up the event because (some) residents complained about the traffic the race caused, further exemplifying the residents' lameness.
Pretty much anyone who is anyone in top-level cycling – from Lance to Landis to Hincappie and beyond – has raced in Philly, Lancaster, Allentown or Reading. The best of the best of zoomed around our streets and now it might be coming to an end.
Here's the thing about the Philly race – it's a money maker. According to the Inquirer story, citing race organizers, the event brought an estimated $15 million to $20 million in revenue to the city. In tough economic times like these, that's nothing to sneeze at.
But because the city is so cash strapped, Mayor Michael Nutter has instituted a policy of charging events for cleanup, the police and other necessary elements of putting on a huge event. Plus, the race lost two big cycling sponsors (CSC and Rock Racing) that has put it in a position to find $500,000…
So it seems as if city businesses could lose a potential $15-20 million (probably less in these lean times) over $500,000… tough times indeed.